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Take people through steps over time

Draw a journey on a canvas: how people enter, the emails and texts they get, the waits between them and the splits by what they did.

How a journey works

  • Ways in

    A segment read every hour, day or week, a form, a Customers record created, changed or coming to match, or the API.

  • Steps

    Send an email or a text, notify members, change a Customers field or add people to a list. Texts go only to numbers whose owners said yes.

  • Waits and splits

    Wait a while, until a date, or until a weekday and time. Split by a person's record, by whether they opened or clicked, or at random.

  • Goals and re-entry

    A goal lets people out when their record meets it. Choose whether people can enter again: never, after some days or any time.

  • Versions

    Publishing freezes a version, and people already in the journey stay on theirs while you change the next.

  • Numbers for each step

    Each step shows how many people reached it, moved on, left and met the goal, and you can see who's in the journey.

Reach your own customers with Marketing

Complete and Enterprise include it, with Customers, Cloud, Git and the rest of your workplace.