Build emails in your brand from blocks
Headings, text, buttons, images, columns and more, filled in for each person and drawn in your brand kit. Preview as a real contact before you send.
What goes into an email
Blocks
Headings, text, buttons, images, dividers, spacers, two columns that stack on phones, social links and footer text.
Merge fields
Fill in each person's details, with a fallback when a value is blank, such as "there" for a missing first name.
Conditions
Show any block only to the people whose record matches its conditions.
Brand kit
Your logo, colours for light and dark mode, font and corner radius, on every email and on the pages people open from them.
Previews and tests
Preview as a real contact on desktop or mobile, light or dark, see when Gmail would clip a long email, and send tests to members.
Content library
Templates to start campaigns from, saved blocks and images, kept together under Content.
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