Build audiences from the customers you have
Segments over your contacts and leads in Customers, narrowed by who opened or clicked, and lists for everyone else. Each person gets a message once.
Segments
Combine Customers filters, with relative dates such as created in the last 30 days, and narrow them by who opened or clicked lately or who's on a list. Estimate counts each person once.
Lists and imports
Add people by hand, from a CSV file or through the API, each with their own merge fields. Map the file's columns before it imports.
Suppression lists
Nobody on a suppression list is ever sent to, whatever the audience says.
In Customers too
A contact's or lead's page shows its Marketing consent and engagement to people who can read Marketing.
Reach your own customers with Marketing
Complete and Enterprise include it, with Customers, Cloud, Git and the rest of your workplace.